18 Easy & Cheapest Ways to Drive Traffic to a Website in 2024

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The business is growing very fast online and nowdays many companies are competing online. So to bring people to your website and advertise your company you have to make the right decisions. But there are many cheapest ways to drive traffic to a website.

These ideas are good for your site traffic because it is a cheap way to get a lot of people to visit your site without spending a lot of money, while also focussing on the strategies that will help your business in the long run. Some of these ways are easy to learn and use fast. Whatever your goals, there are always strategies for increasing your website traffic and these are cheap.

Some Cheapest Ways to Drive Traffic to a Website

Perform on-page SEO

If you want to get more traffic to your website, more readers to convert to customers, more leads and more sales, Search Engine Optimisation, (SEO), is one of the strongest digital marketing strategies your business can employ.

Write blog posts on topics related to your business that generate high-quality organic search traffic. Create an SEO content strategy by conducting keyword research before writing. Manage strong technical SEO practices, such as canonical tags, index and no index tags, internal links, and metadata, which increases search engine visibility, website crawl ability, and organic search traffic.

Write a Useful Content

If we write content on our website we can see different types of engagement: Firstly, we can get new visitors after publishing our unique blog posts. The content on your website must be interesting and very unique to get more traffic.

When there are millions of pieces of content out there, it can take a lot of time to build a significant audience, but the good news is that, if people choose to follow your content, they will definitely be interested and come back to see the content you post.

Use social media advertising

Use paid advertising on any of the social media platforms to reach the targeted customers you want. You pay to show up in certain feeds, giving you access to immense audiences that frequent different popular social media platforms.

Invest in a well-rounded advertising plan that spans multiple platforms, as each channel attracts a different type of audience, who in turn will respond to different advertising mediums. Be prepared to customize your ads to suit a particular platform. Ads on TikTok will look and feel different from ads running on Facebook or Instagram.

Guest Posting

The cheapest way to drive traffic to a website other than creating good evergreen content for your own site is to write for another website. Don’t forget to ask them to include a link to your website or whatever content you want to promote.

Boom! You’ll instantly have access to a completely new audience, and a whole new pile of traffic, and it won’t cost you anything. Well, it will cost you at least some time. You’ll have to do some networking, build credibility, and try to build trust in whatever platform you want to start writing for.

Use Google Analytics

You can boost your website traffic for free with a clever tool called Google Analytics, but you’ll need to track the links in your marketing efforts, and you’ll need to regularly look at your site traffic, so you can see which of your marketing efforts work, which content types get the best response, which ones need improvement, and which ones you should skip working on altogether.

Hire a Digital Marketing Agency

Sometimes, there are not enough hours in a day to develop a winning strategy for bringing more traffic to your website. You better think of adding a few more and think of someone who can take care of content creation, search engine optimization, or customer service for you. If you have enough money, then do it.

One person can’t do everything well so it is better to delegate the responsibility to other people so that they can perform what they are good at, to make it work as effectively as possible.

Buy Website Traffic

Buying website traffic is one of the hottest topics in the world of digital marketing. However, bought web traffic can be an effective way of improving your SEO when used in a responsible, ethical way. It can help with indexing, boost engagement metrics, and help you to get some high-quality backlinks.

If you buy traffic for your website, it will increase instantly the number of visitors to your site and as a result, your ranking in Google improves. But the thing is that you can buy website traffic from a reliable source. This will bring you a positive result, but if you buy traffic from an unreliable site, this can damage your website.

Affiliate Marketing

Another cheapest way to drive traffic to a website is through affiliate marketing, where you partner with a content publisher. The influencer promotes your product or site, and you pay for the exposure. If the influencer has a large following, it can lead to a lot of exposure.

Most affiliate marketers usually use a combination of these methods simultaneously so it is a viable business even if you are on a budget. You can get very good results from it if you simply do your homework and pick your influencers carefully before you do business with them.

Build backlinks

Backlinks are also known as inbound links and are basically inbound links from other websites to your website. They play a vital role in search engine optimization (SEO) – the process of improving your website’s visibility and organic traffic under search in search engine results pages (SERPs).

And they’re not just great for SEO. Backlinks from reputable websites can also be a source of free referral traffic to your website, provided the content you create is authoritative and relevant.

Optimize your free Google Business Profile

 Did you know that a properly optimized Google business listing will get 7 times more visits than a listing that is not optimized? Also, the listing itself will have a link to your website, so this is a great way to generate traffic to your site.

Influencer marketing

Drive traffic to your site and get your brand known among users with influencer marketing. Here are the steps to follow to achieve influencer marketing success.

Identify influencers with an audience that’s similar to your target market and brand values. Reach out to influencers and propose a collaboration, making them offers that will be mutually beneficial. Encourage influencers, and their followers, to produce content promoting your website, products, and services.

Post on Social Media

 Social media like Facebook, Twitter, Instagram, and LinkedIn are an economic way to increase the number of viewers on the website by regularly sharing interesting content and linking it to the website.

When people like what you’re putting out, they will want to share it. Sharing your posts is the cheapest way to put good content in front of large groups of people. Engaging with your followers, belonging to the right groups, and using relevant hashtags can get more people to your site.

It also helps you understand what works, so you can refine your strategy and get the most out of it.

Run Paid Ads

However, the usage of the social media service is free if you use the instant service and if you have some budget to use it, then you should use some paid ads because they are the ones that are paid and shown on your website or platform, thus it will help in growing your profile faster.

If you think about using paid ads the right way, you will need to take into account the banner ads or ads through Facebook. It’s a very good way to get traffic to your websites, especially regarding the latter. This thought will be an even more important one if you have a lot of followers.

Add display advertising

Branded banners published on relevant websites are one of the cheapest ways to drive traffic to your website: for example, if you’re selling fitness services and your ad appears on a website that sells athletic gear, you’ll get more relevant traffic to your site.

Use Landing pages

For free website traffic, you can create landing pages – a page relevant to a single offer, eg, discount code redemption, downloading a guide or starting a free trial. The landing page includes all the information and a strong call to action to increase conversion.  It helps you create specific messages that can be targeted to drive traffic to the landing page and increase conversion.

Keywords Research

Research what keywords people are looking for when they search and then develop your website in a way that these words appear in your SEO titles, meta descriptions, and even throughout articles

Every webpage should use keywords to tell search engines that they are the most relevant answers to your query. You can use online tools like Google Trends to find good keywords to optimize for.

Focus on evergreen content

Evergreen content is high-quality content with a long ‘shelf-life’, or content that’s stayed relevant long after its publish date. Optimising your evergreen blog posts for SEO makes them more relevant, thus providing you with organic traffic in the long run. 

Such posts can help establish authority in a particular subject and also attract potential new customers. Evergreen content, while it may retain its usefulness indefinitely, will also need to be updated periodically if it is to remain relevant. 

Include hashtags in your post

Displaying relevant hashtags in the post is one of the cheapest ways to increase traffic to the website. Find out some popular and trending hashtags related to the post and make it viral!