18 Easy & Cheapest Ways to Drive Traffic to a Website in 2024

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Nowadays, businesses are growing fast online and many companies are competing on the internet. To attract people to your website and promote your business, you need to take the right actions. Luckily, there are many cheapest ways to drive traffic to a website.

These ideas are great because they can be a cost-effective way to get more people to visit your site without spending a lot of money. It’s important to focus on strategies that will benefit you in the long run. Some of these ways are easy to learn and use quickly. No matter what your goals are, there are affordable strategies that can easily increase your website traffic.

Some Cheapest Ways to Drive Traffic to a Website

Perform on-page SEO

If you want to boost your website traffic, engage customers, generate leads, and increase revenue, SEO (Search Engine Optimization) is one of the most effective digital marketing strategies.

Write blog posts on topics relevant to your business that have high organic search traffic. Create an SEO content strategy by conducting keyword research before writing. Incorporate strong technical SEO practices, such as using canonical tags, index, and no index tags, optimizing internal links, and optimizing metadata. These practices enhance search engine visibility, improve website crawlability, and increase organic search traffic. 

Write a Useful Content

When posting written content on your website, there are several types of engagement; First and foremost, unique blog posts can attract unique visitors after publication. If the content is intuitive and unique enough, you may get more traffic.

With millions of content online, building a significant audience can take a long time. On the positive side, once people decide to follow your content, it means they’re interested and will regularly check out the updates you post.

Use social media advertising

Utilize paid advertisements on various social media platforms to attract specific customers. Paying to appear in relevant feeds allows you to tap into the vast audiences present on popular social media platforms. 

Ensure a diverse advertising strategy across multiple platforms, as each has distinct audiences that respond differently to various ad formats. Tailor your ads accordingly; for instance, ads on TikTok will have a different look and feel compared to those on Facebook or Instagram.

Guest Posting

In addition to creating quality evergreen content for your website, another cheapest way to drive traffic to a website is to consider writing for someone else. Don’t forget to ask them to include a link to your website or content. This can quickly boost your traffic by reaching a completely new audience. However, it may take some effort to set up. You’ll need to network and build trust with the platform you want to write for.

Use Google Analytics

Google Analytics is a free tool that can provide valuable insights to boost your website traffic. Utilize tracked links in your marketing campaigns and consistently review your website analytics. This helps you identify the strategies and content types that are effective, those that need improvement, and those you shouldn’t invest your time in.

Hire a Digital Marketing Agency

Sometimes, there aren’t enough hours in the day to create a successful strategy for increasing website traffic. Your two hands alone may not be enough to achieve your goals, and you may need some assistance. If you have the financial means, consider hiring someone else to take care of tasks like content creation, search engine optimization, and customer service.

It’s challenging for one person to excel at everything, so delegating tasks allows people to focus on what they are good at, making it as effective as possible.

Buy Website Traffic

Buying website traffic for search engine optimization (SEO) is a hot topic in the digital marketing industry. Nevertheless, when employed responsibly and ethically, purchasing website traffic can provide SEO benefits. This can aid in indexing, improve engagement metrics, and contribute to the creation of valuable backlinks.

When you purchase traffic for your website, you instantly boost the number of visitors, leading to an increase in your Google ranking. However, it’s crucial to remember that buying traffic from a trustworthy site can be beneficial, while unreliable sources may cause harm. Be cautious about where you acquire traffic to ensure positive results.

Affiliate Marketing

One another cheapest way to drive traffic to a website is through affiliate marketing, where a marketer partners with a content publisher. The influencer promotes your product or website and receives compensation in return. If the content publisher has a large following, it can lead to significant exposure.

Many people involved in affiliate marketing also use additional strategies simultaneously. It’s a valuable venture even if you’re on a budget, as it can deliver substantial results. Just make sure to research and choose influencers wisely before doing business with them.

Build backlinks

Backlinks, also called inbound links, are links from other websites to yours. They are important for search engine optimization (SEO) and can bring organic traffic to your website. Additionally, backlinks from high-quality websites can generate free referral traffic. When your content is authoritative and relevant, other websites are more inclined to link to it.

Optimize your free Google Business Profile

Did you know that a well-optimized Google business listing gets 7 times more visits than an imperfect listing? It’s important to note that your listing includes a link to your website, making it a great way to increase traffic to your site. 

Influencer marketing

Boost your website’s traffic and brand exposure by collaborating with influencers in your industry. Follow these steps for effective influencer marketing:

Identify influencers whose audience matches your target market and brand values. Reach out to influencers with collaboration proposals and offers that are mutually beneficial. Encourage influencers and their followers to create content promoting your website, products, or services.

Post on Social Media

Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn are excellent for cost-effective ways to boost website traffic. By consistently sharing interesting content and linking to your website, you can attract a wide audience.

When you create content that your audience enjoys and wants to share, it enhances your online presence. Engaging with your followers, participating in relevant groups, and using appropriate hashtags can bring more people to your site.

Additionally, utilizing social media analytics helps you understand what works well, allowing you to enhance your strategy and achieve better results.

Run Paid Ads

Social media use can be relatively cost-free if you use the immediate services available. If, however, you have a bit of a budget to utilize, it may be wise to go ahead with some paid ads. As the name implies, these ads are paid for and featured on your website or platforms. Ultimately, this will accelerate significant growth for your respective profiles.

When efficiently using paid ads, you will have to consider a few factors. These may include banner ads or Facebook ads. It is an extremely viable way to garner traffic to your websites regarding the latter. This sentiment becomes even more important if you already have a large established following.

Add display advertising

Display ads are branded banner ads that are strategically placed on relevant websites, making them one of the cheapest ways to drive traffic to a website. For example, if you run a fitness business and your ad appears on a webpage focused on athletic gear, it is likely to attract relevant traffic to your site.

Use Landing pages

Landing pages serve as a free source of website traffic. These pages are tailored to specific offers, like redeeming a discount code, downloading a guide, or starting a free trial. By providing essential details and focusing on a single call to action, landing pages enhance the likelihood of conversions. Their specificity allows for targeted messaging, boosting traffic and conversions for those particular pages.

Keywords Research

Research the keywords people use in their search queries and strategically integrate them into your website. Implement these keywords in titles, meta descriptions, and entire articles, ensuring the relevance of the content. 

Every webpage should use keywords that help search engines identify them as the most appropriate answer to the user’s query. Online tools like Google Trends can help find effective keywords to optimize for.

Focus on evergreen content

Evergreen content refers to high-quality content with a long “shelf-life” that remains relevant long after publication. Optimizing evergreen blog posts for SEO enhances their relevance, driving continuous organic traffic to your website. 

Creating and sharing evergreen content not only establishes authority in a subject but also attracts new customers. While evergreen posts have lasting relevance, periodic updates are necessary to maintain their effectiveness. Regularly revisiting and refreshing them ensures continued value.

Include hashtags in your post

Including relevant hashtags in your posts is one of the cheapest ways to increase traffic to a website. This helps increase visibility in hashtag searches. Identify popular and trending hashtags to leverage and align with viral content.